Econometrica

Journal Of The Econometric Society

An International Society for the Advancement of Economic
Theory in its Relation to Statistics and Mathematics

Edited by: Guido W. Imbens • Print ISSN: 0012-9682 • Online ISSN: 1468-0262

Econometrica: Jul, 1963, Volume 31, Issue 3

Notes and Comments: Some Comments on "Brand Loyalty"

https://www.jstor.org/stable/1909996
p. 558-560

Ira Horowitz


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