This paper investigates whether the range of an attribute's outcomes in the choice set alters its relative importance. I derive distinguishing predictions of two prominent theories of range‐dependent attribute weighting: the focusing model of Kőszegi and Szeidl (2013) and the relative thinking model of Bushong, Rabin, and Schwartzstein (2021). I test these predictions in a laboratory experiment in which I vary the prices of high‐ and low‐quality variants of multiple products. The data provide clear evidence of choice‐set dependence consistent with relative thinking: price increases that expand the range of prices in the choice set lead to more purchases. Structural estimates imply economically meaningful effect sizes: the average participant was willing to pay around 17% more when a seemingly irrelevant option is added to their choice set.
MLA
Somerville, Jason. “Range-Dependent Attribute Weighting in Consumer Choice: An Experimental Test.” Econometrica, vol. 90, .no 2, Econometric Society, 2022, pp. 799-830, https://doi.org/10.3982/ECTA18412
Chicago
Somerville, Jason. “Range-Dependent Attribute Weighting in Consumer Choice: An Experimental Test.” Econometrica, 90, .no 2, (Econometric Society: 2022), 799-830. https://doi.org/10.3982/ECTA18412
APA
Somerville, J. (2022). Range-Dependent Attribute Weighting in Consumer Choice: An Experimental Test. Econometrica, 90(2), 799-830. https://doi.org/10.3982/ECTA18412
By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device. Cookies are used to optimize your experience and anonymously analyze website performance and traffic.